The laws, the rules and the guidlines
The rules for success with websites and domains are straight forward. Follow them and you win, donot follow them and you risk it all for no good reason. Of course, you can get lucky and snatch a great domain, then "flip" it for a big profit, but finding the opportunuty is hard work as well. When developing sites, in general, there are no quick fixes. It takes time, thougt and hard work. The upside is that you will succeed when you put in the effort according to the search engines themselves, whose spopkespeople keep preaching that a few simple rules have to be followed for becoming a successful webmaster.